Sunday, September 20, 2009

Marketing to a captive audience – how to!

Some of the coffee shop folk I run into on a fairly regular basis will know that I too, am in the middle of a (committed) attempt to dump the dreaded weed (no, people, the legal variety) to which I have paid far too much attention for the last forty-plus years. Those who know the drill can appreciate and laugh like the dickens to this one.


The other day after making my way to the Kaslo Primary Health facility for some follow up discussions about smoking, blood pressure, heart issues, I was invited to stretch out upon the 'chaise lounge' adjoining the nurse's quarters, which I did, nearly in repose.


Tamara engaged an audio tape of very pleasant and soothing music, designed to return my raging blood pressure to a normal level. She departed. TSS gazed upon the ceiling, concentrating on relaxing, enjoying one of those infrequent fully quiet moments. Suddenly, my journalistic eyes rested upon a small post-it-note, stuck to the ceiling, extolling the virtues of 'cigarette cessation'.


Captive audience, I said to myself, and I add now, “slick marketing idea” during a restful time.

Message received, GH, and I thank you for the laugh.

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